Privacy Policy

1. Data collected

We collect the following data when you use the platform:

• Account data: name, email, profile photo (via Google OAuth)
• Biometric data for recommendations: height (cm), weight (kg), and body type
• Review data: numerical ratings, free-text comments, product photos
• Purchase data: price paid, store, months owned (optional)
• Usage data: pages visited, platform interactions

2. Purpose of processing

Your data is used to:

• Generate personalized size recommendations (Fit Finder)
• Calculate aggregated product scores (Armor Score)
• Improve the platform experience
• Fraud and spam prevention in reviews

3. Data sharing

We do not sell your personal data. Aggregated and anonymized data may be shared for analytical purposes. Approved reviews are published with the display name chosen by the user.

4. Data retention

Your data is maintained while your account is active. Biometric data in reviews is anonymized in aggregations. You may request complete deletion of your data at any time.

5. Your rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Data portability
• Revoke consent

6. Data deletion

To request deletion of all your data, access your account settings or contact us. Deletion is irreversible and includes reviews, biometric data, and profile.

7. Contact

For privacy inquiries, contact: privacy@armorlab.com